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burberry | Casual Hooligan Brands

The casual subculture is a subsection of association football culture that is typified by football hooliganism and the wearing of expensive European designer clothing.The subculture originated in the United Kingdom in the late 1970s when many hooligans started wearing designer labels and expensive sportswear in order to avoid the attention of police. They didn’t wear club colours, so it was easier to infiltrate rival groups and to enter pubs.

Burberry Soccer Hooligans - Image Results

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The two faces of Burberry | Fashion | The Guardian

Laura Barton and Nils Pratley. Wed 14 Apr 2004 21.15 EDT. There was a time, a few years back, when the country seemed to be coated in a perpetual layer of Burberry check. It surfaced on everything ...

Check that Burberry at the door – Chicago Tribune

Burberry has caught on with Britain's "football hooligans," notorious for their violent behavior at soccer matches. Newspapers also reported that baseball caps in the distinctive check had been ...

BBC NEWS | Business | Burberry versus The Chavs

Label-conscious football hooligans started to adopt the distinctive check. "It was associated with people who did bad stuff, who went wild on the terraces," says Peter York. "Quite a lot of people...

Burberry doffs its cap to 'chavs' | Marketing & PR | The Guardian

The much-predicted collapse of Burberry at the hands of a hijacking by football hooligans and D-list soap stars has not materialised and the "nay-sayers" who said Ms Bravo over-popularised the ...

Burberry Logo and Its History | LogoMyWay

Burberry drastically reduced the usage of its signature product because football hooligans were widely using the check. The seedy nature of football thugs was starting to erode the brand value, so Burberry decided to make the check less ubiquitous. Evolution or revolution? Either way, the campaign produced phenomenal results. Burberry Today

Burberry shown the door as bars ban the thugs' uniform ...

in who wear Burberry products because of the associations with football hooligans and neds.'' Burberry declined to make an official comment. But an insider said: ''We have a

The Evolution Of Burberry: Elitism Out, Authenticity In - The ...

From being associated with elitism and the royal family to being the number one choice of football hooligans. But despite controversies and the challenge of positioning between exclusivity and ubiquity, Burberry maintained its quintessentially British image, and remained closely aligned with the nation’s culture.

Yobs give Burberry a bad name - Telegraph

Yobs give Burberry a bad name. By Auslan Cramb 12 November 2003 • 12:01am. Burberry, the clothing and accessory label, has joined the list of banned clothing at a city's pubs and clubs. A woman ...

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